For a long time, if you had the money, the point of owning something so expensive was to show it off. Not to show it off but to possess it and have the world know your refined taste. People could tell you are wearing big luxury brands from a distance, thanks to logos and designs that everyone could recognize rather easily.
Quiet luxury is precisely the opposite of that: no big logos, no obvious designs, just a hushed luxury moment where people can’t really tell which brand you are wearing. It’s the distance from the big names to the smaller and lesser-known ones.
If you follow social media trends, you know about quiet luxury. Finding high-quality underrated gems is the new cool. With this trend gaining massive attention, lesser-known boutiques around the world have been made popular with their superior quality and expertise in different categories, from jewelry to vegan bags, and even one clothing item that is custom-made.
It can be hard to spot these underrated gems, so here’s what you need to know about quiet luxury and which brands to consider.
What is quiet luxury?
The simple mantra of quiet luxury is timeless elegance with no flashy logos. It’s all about buying products of the highest quality that will last you a lifetime. Think of it as an heirloom piece that you will pass on over generations. Instead of loud branding, the focus is on craftsmanship, fabrics, tailoring, and subtle sophistication. Look for these signs when trying to identify slow luxury brands:
- No to visible logo
- Simple and Neutral colors
- High-quality materials
- Custom fit
- Classy and timeless pieces
- Don’t get on the trend wagon
The aesthetic you need to look for is classy and old-money. Here, you need to look for the refined taste.
Quiet luxury brands
With the growing trend of quiet luxury brands, there are a bunch of newer names coming up in the fashion world. These brands have been around for years, but only now are people discovering them due to the hype of quiet luxury. Here are brands that you should look into for various categories—
1. Clothing
- Totême: A Sweden-based brand known for its clean silhouettes, structured outerwear, and a neutral palette.
- Max Mara: A heritage Italian brand known for its tailoring.
- Zegna– Based in Trivero, Italy, this is a popular name when it comes to menswear.
2. Jewelry
- Cartier—Baked in France, Cartier is a legacy name with some of the most applauded designs around the world.
- Repossi—An Italian brand known for its contemporary fine jewelry and architectural, minimalist designs.
- Boucheron– Founded in 1858, Boucheron is a historic French jewelry house recognized for its delicate craftsmanship and artistic designs
3. Footwear
- Loro Piana: Based in Quarona, Italy. Loro Piana does everything from clothes to shoes and accessories.
- Tod’s: A fairly popular name known for handcrafted leather shoes, especially the Gommino driving loafer.
- John Lobb, a London-based brand, is a legacy shoemaker known for bespoke footwear.
4. Accessories
- Khaite—This New York-based brand blends modern American design with quiet luxury sensibilities
- Brunello Cucinelli—Another brand that does it all with legacy craftsmanship and premium materials.
- Métier— If you are looking for travel accessories, then this UK-based brand is for you. They offer functional leather goods.
Quiet luxury fashion
You can build your own luxury fashion wardrobe with luxury fashion. You need to build a capsule wardrobe with statement pieces that are luxurious in every way. Fashion trends come and go, but these items will create an aesthetic that will survive all these upcoming trends.
You would need:
- Tailored blazers
- Straight-leg trousers
- Cashmere sweaters
- Silk shirts
- Wool coats
- Premium fabrics
These premium pieces will transform your view of quiet luxury fashion, as they are good for your skin, the environment, and you, and last for a very long time. No need to keep buying new clothes.
Quiet luxury style
When you discuss the quiet luxury style, you need to build an overall personality around it. It’s not just about owning a bag or a pair of luxury shoes, but a whole aesthetic. The whole idea of owning a quiet luxury style is to maintain your own personal style:
- Effortless style over forced trends
- Subliminal over maximalism
- Intentional overexcessive
- Minimalist style
- Refind silhouettes
- Thoughtful accessories
The quiet luxury style should adopt the idea of ‘less is more.’
Quiet luxury jewelry
When it comes to quiet luxury jewelry, look for elegant pieces. The most preferred option is to go for precious stones and metals with market value. Ditch the trendy anti-tarnish jewelry trend. And go with classy pieces for quiet luxury jewelry like the following:
- Emerald
- Ruby
- Diamonds
- Gold Hoops
- Tennis bracelet
- Minimalist necklaces
A jewelry piece should be simple, or if it is a statement piece, then it should have its moment. The jewelry piece, be it a ring, earrings, necklaces, or bracelets, should be the only center of attention. These jewelry pieces are also an investment that lets you have valuable assets.
Quiet luxury handbags
Handbags are where the quiet luxury trend has been the most popular. Quiet luxury handbags allow you to express your personal style with bags that lack obvious branding. These handbags have a fresh perspective and a unique brand philosophy for each luxury brand. You can get bags that have a distinct look; brands offer vegan leather, high-quality genuine leather, traditional techniques, hand-woven bags, and more. Here are some Quiet luxury handbags you must check out—
- The Row—Established in 2005, it focuses on simple designs and artisanal, slow-made handbags.
- Peter Nitz is a Zurich-based brand known for its leather handbags.
- Polène—A rather well-known brand for quiet luxury handbags, Polène has some of the most unique designs, along with a wide variety of shapes and sizes to choose from.
- A-Esque: An Australian designer brand known for its craftsmanship and thoughtful designs.
- Joseph Duclos is a Paris-based brand that also offers walk-in services where you can touch and feel all the bags before buying.
Wrapping up
Quiet luxury is a part of the slow fashion movement that has been making rounds on the internet. The whole point of Quite Luxury is to promote high-quality materials that are expensive but also timeless and long-lasting. Once you create your own luxury wardrobe with classic pieces, you will develop a personal style that represents you, and there will be no urge to get on every fashion out there. No matter what brand you choose, the grounding philosophy is to opt for a design that resonates with you, is functional, and has a legacy to it. Brands that offer sophistication and craftsmanship add value to well-thought-out, handmade goods, rather than mass-produced ones.
Frequently Asked Questions (FAQs)
1. What does “quiet luxury” mean?
Quiet luxury is a fashion trend that promotes clothes and bags with no logos. Products need no announcement; they are recognized for high-quality materials and craftsmanship.
2. What are some quite luxurious brands?
Some underrated, quiet luxury brands are- The Row, Loro Piana, Polene, Zegna, and Loewe.
